Brand identity and wayfinding for Frisco’s Premiere railroad museum
The Museum of the American Railroad began as an exhibit at the Texas State Fair, but its collection has since grown into Texas’ foremost railroad museum. Its collection of locomotive cars, engines, models, and memorabilia highlights the pivotal role the railroad has played in the rapid development of the DFW Metroplex.
In light of current efforts to expand into a new indoor facility, this campaign seeks to address the museum’s frayed digital and in-person brand identity through unified wayfinding, merchandising, and advertising solutions. The goal was to elevate the museum’s overall communication while creating space to tell the story of how the railroad made the DFW area
what it is today.
